Zillow Showcase Tours in Thurston County: Why Your Next Listing Should Be One

Most buyers decide how they feel about a home before they ever call you. They're doing it on their phone, in bed, scrolling Zillow at 11pm. If your listing is fifteen flat photos and a Zestimate, it disappears into the next fifty.

That's the gap Zillow Showcase closes. It's also what I shoot, right here in Thurston County.

What a Showcase tour actually is

Showcase is Zillow's premium listing format. It isn't just a bigger photo gallery.

A Showcase listing gets a media-forward layout. There's a rotating hero image up top, an interactive floor plan you click through room by room, and photos embedded straight into that plan, so buyers see the kitchen the second they tap the kitchen. Some listings also get SkyTour, an aerial view of the property and the street around it that the buyer controls. Not a canned drone flyover. They steer it.

Newer listings can add Virtual Staging too, where a buyer restyles an empty room in a couple taps and pictures their own life in it.

And only one agent shows up on a Showcase listing. That's you. Your name, your brand, front and center.

The part agents actually care about

I could talk about pretty pictures all day. You want to know if it moves the needle. Here's what Zillow's own data says.

Showcase listings pull 79% more page views, 76% more saves, and 91% more shares than similar nearby homes without it. Agents who run most of their listings as Showcase win about 35% more listings than agents who don't. And Showcase homes sell for roughly $7,000 more on average than comparable non-Showcase listings.

There's a listing-appointment angle too. Zillow found 71% of sellers are more likely to hire an agent who uses interactive media like tours and floor plans. Walking into a presentation with a Showcase example already built is a quiet way to win the room before you've made your pitch.

Why local actually matters here

Zillow designs Showcase to stay under 10% of the listings in any given market, so it's built to be scarce. That scarcity is exactly why yours stands out when it's the one that has it. But it also means the tour has to be shot right, and shot by someone who can get to your listing in Olympia on Tuesday and Shelton on Wednesday without turning it into a scheduling headache.

That's me. I shoot Zillow Showcase tours, floor plans, and full photo packages across Thurston County, Olympia, Lacey, and Tumwater, and out to Shelton and Centralia. Local means I know the drive, I know how the light hits these neighborhoods, and I can usually get you on the calendar fast.

What's in the package

A shoot covers the interior and the exterior. You walk away with:

• Professional listing photos

• An interactive Zillow floor plan with photos embedded room by room

• The virtual tour, hosted free on Zillow for the life of the listing

• A high-res floor plan file you can drop on the MLS, your site, and social

The tour syndicates straight to your Zillow listing and shares anywhere through an unbranded link.

Pricing: [TO FILL — base rate + square footage tiers]

Book a shoot

Got a listing coming up in Thurston County, Olympia, Lacey, Tumwater, Shelton, or Centralia? If you want it to stop the scroll instead of blending in, let's get it on the schedule.

Matt Murray
www.FrontPorch-media.com
360.259.6315 Call / Text